The Other 60 Percent

Young entrepreneurs battle teen suicide

It was his first time leading a focus group session, and 17-year-old Alvaro Piedra was nervous.

Patrick Spillman, 17, a student at Aurora's Rangeview High School, sports his "I choose to live, I choose to love" wristband.

“Thanks for coming today,” he read from a prepared script, greeting his schoolmates gathered in a business classroom at Rangeview High School in Aurora. “We’re here to talk about the suicide problem, and we want to talk about stress. What causes you stress?”

Classmate Anquanette Murray-Cawthorn immediately ticked off a list of stressors in her life: “School. Family. Money. Getting into college.”

Others sitting around the table agreed. They also agreed that Rangeview’s well-organized system of student-run clubs largely helped them work through the stress. The whole focus group session took less than 10 minutes, and left Piedra feeling uncertain about what he’d learned.

“I think we need some more in-depth questions,” he concluded. “We need specific questions related to specific groups of people, not just questions you could ask anyone.”

Thus are entrepreneurs made: learning how to target an audience, identify that audience’s greatest perceived needs, then respond with a product to meet those needs. That’s exactly what Piedra and his classmates in Rangeview’s Entrepreneurship and Management class are learning to do.

Marketing meets mental health advocacy

But this is entrepreneurship with a twist. The students at Rangeview and nine other schools across the metro area are taking part in a special program that teaches them to use market-based business principles to achieve social change – in this case, becoming mental health advocates as a means to prevent teen suicide.

Now in its third year, the FIRE Within program, created by the Carson J. Spencer Foundation, blends training in mental health services for at-risk teens, provided by the Second Wind Fund, with Junior Achievement’s entrepreneurial curriculum.

“Through innovation and entrepreneurism, we inspire young people to find market-based solutions to mental health issues,” said Jess Stohlmann, program manager at the Carson J. Spencer Foundation and one of the mentors to the Rangeview students.

The challenge to students: Come up with a product that is socially responsible, profitable and environmentally conscious. Then create and implement a business plan to market that product.

Needs assessment found bullying a top issue

Last year, 30 Rangeview students in business teacher Kim Reiser’s entrepreneurship class took up the challenge. They began by conducting a needs assessment of the student body, and concluded that bullying was a huge indicator that a teen might be contemplating suicide. They began to look for ways they could reduce bullying, thus potentially lowering the number of suicides.

“We concentrated on cyber bullying,” said Reiser. Her students all became “i-Mentors” through i-SAFE, a publisher of online safety education materials. They created a stylish wristband carrying the message “I Choose to Live, I Choose to Love,” with the i in live and the o in love atop one another to resemble the Greek letter phi. Inside the wristband they included a suicide prevention hotline number.

“We attached awareness cards to those bracelets with statistics about teen suicide, phone numbers and why we were doing this,” said Reiser. Students also created a series of cyber-bullying safety lessons, which they presented to the entire student body once a month.

Cost to produce each bracelet was 18 cents. They sold for $3 apiece. The first order of 250 bracelets sold out in two days.

“Over the course of time, we sold 3,000 bracelets,” Reiser said. With the profits, the youngsters were able to stage a benefit concert to promote suicide prevention and to make a donation to the Second Wind Fund, the Lakewood-based organization dedicated to battling teen suicide.

Organizers believe the bracelets and related anti-bullying marketing campaign did, in fact, have an impact. A follow-up survey showed 91 percent of students at the school were aware of the campaign, and 74 percent said they felt more confident in their ability to stand up to a bully.

“The face of bullying at that school has really changed,” Stohlmann said. “You see a transformation and a real change in culture when students work on solving the root cause of a problem.”

Different schools, different strategies

The Rangeview project was so successful, it won a $500 Innovation Challenge award from Metro State last year. But other schools participating in the FIRE Within program also came up with successful products.

Students at CEC Middle College in Denver designed a cartoon character they call YABY, or Youth Against Bullying Youth, which will decorate hats, wristbands, water bottles and other items. Teens who complete an anti-bullying curriculum become eligible to purchase the YABY merchandise.

“Kids know they can talk to people who wear stuff with the YABY logo on it,” Stohlmann said.

This year, the program has expanded to 10 campuses, and the students at Rangeview are hoping to repeat the success last year’s class had.

“It’s a whole new group of students, and they’ll need to conduct a fresh needs assessment,” Reiser said. “They may find the root cause of suicide is something other than bullying.”

This fall, students have been conducting surveys, interviewing stakeholders and digging into various indexes such as test scores and dropout rates that could shed light on what issues are especially critical at Rangeview. They’ve just begun a series of planned focus groups. Reiser isn’t sure where the class’s research will lead, but students are already looking at baseball caps as a possible product they can sell.

“My group thought of snap-back caps,” said Patrick Spillman, a member of Reiser’s class. “Someone else suggested dog tags. Someone suggested apps for smart phones. Someone else thought of sunglasses. One way or another, I think we’ll wind up doing something in the fashion sense.”

Lakewood students looking at reality show

Elsewhere, different students are taking different approaches.

The Rangeview wristbands come in all colors and carry a positive message about life. Inside is a suicide prevention hotline number. Photo provided by Carson J. Spencer Foundation.

Phoenix Jackson, who does suicide prevention training at Gateway High School in Aurora, is mentoring marketing students at Lakewood High School in the FIRE Within program. Throughout the fall, they’ve been working on a business plan. After winter break, they’ll attempt to implement it.

“The goal is to equip these children with social entrepreneur skills as well as suicide prevention skills,” said Jackson, a 25-year-old Denver entrepreneur and former Daniels scholar at the University of Denver.

While they’re still undecided on just what product to market, they’re looking at creating an online reality show dealing either with the emotional struggles that can lead a teen to attempt suicide or with the bereavement of a family that has lost someone to suicide.

“This is their top idea right now, but it’s not really a money-making idea,” Jackson said. “But they have a few others they’re also thinking about.”

First year flop leads to eventual success

The FIRE Within program – the initials stand for Future Innovative Resilient Entrepreneurs – emerged from the work of the Carson J. Spencer Foundation, an organization established in 2005 in memory of Carson J. Spencer, who took his own life in 2004 after struggling with bipolar disorder. His sister, Sally Spencer-Thomas, is the executive director.

Spencer-Thomas formerly taught leadership to college students at Regis University, and she already had a strong connection to Junior Achievement. She wondered if there weren’t a way to put those connections to use.

“We were a small, tiny, volunteer-run organization, and JA is huge,” she said. “We offered to partner with them, and they said sure, let’s give it a go. It was a huge coup for us, because we never would have had access to classrooms the way JA does. But JA has the trust of business teachers in Colorado.”

In its first year, the program, piloted at Green Mountain High School in Jefferson County, was a flop, Spencer-Thomas admits.

“Like a lot of things, it fell on its face its first year. But we tried again. And the next year we started over and the second year was brilliant.”

“Like a lot of things, it fell on its face its first year,” she said. “But we tried again. And the next year we started over and the second year was brilliant.”

Last year, the program scaled up to include Rangeview and CEC Middle College. This year, it’s in 10 schools across the metro area.

Now, thanks to a $500,000 grant received this summer from the Adolph Coors Foundation, Spencer-Thomas sees the program expanding exponentially.

“We’re in 10 schools this year, and we’ll be in 20 schools next year, and 60 the year after that,” she said. “If we can scale up to 60 schools statewide, then we’re in a position to go even farther and we’ll look at regional or national expansion.”

change up

Just as Lower East Side integration plan takes off, superintendent who helped craft it steps down

PHOTO: Christina Veiga
Carry Chan, left, will become acting superintendent in District 1 when Daniella Phillips, right, leaves this month to join the central education department.

The longtime superintendent of the Manhattan community district where parents pushed for a plan to desegregate the local schools is stepping down just as the plan gets underway.

After a decade at the helm of District 1, which includes the Lower East Side and East Village, Superintendent Daniella Phillips is leaving to join the central education department, Chalkbeat has learned. During the yearslong campaign for an integration plan, Phillips acted as a liaison between parents and the education department, which finally approved a new admissions system for the district’s elementary schools this fall.

She will be replaced by Carry Chan, who has also played a role in the district’s diversity efforts as the interim head of a new Family Resource Center, an information hub to help district parents sort through their school options. Chan takes over as acting superintendent on Dec. 18.

The leadership change comes at a crucial time for the district, which also includes a portion of Chinatown. Parents are currently applying to elementary schools, marking the first admissions cycle under the new enrollment system. Under the system, schools give certain students admissions priority based on their economic status and other factors, with the goal of every elementary school enrolling share of disadvantaged students similar to the district average.

It will be up to the new superintendent to help schools recruit and welcome a greater mix of families, and to help steer parents towards a wider range of schools. Advocates hope the district can become a model for the city.

“There is a torch that needs to be carried in order to really, fully execute,” said Naomi Peña, president of the district’s parent council. “The next superintendent has to be a champion for the mission and the cause.”

During heated public meetings, Phillips tried to keep the peace while serving as a go-between for frustrated integration advocates and reluctant education department officials. The tensions sometimes boiled over, with advocates directing their anger at Phillips — though they were eventually won-over and endorsed the final integration plan.

In her new role, she will oversee school consolidations as part of the education department’s Office of School Design and Charter Partnerships. In District 1, Phillips helped steer three such mergers, which often involve combining small, low-performing schools with ones that are higher achieving.

“It has been such a joy and privilege to be District 1 superintendent for over 10 years, and I’m excited for this next chapter in the district and my career,” Phillips said in an emailed statement.

Chan is a former principal who launched the School for Global Leaders, a middle school that focuses on community service projects and offers Mandarin classes. Last year, she joined the education department’s Manhattan support center, where she helped schools form partnerships in order to learn from one another.

Since October, Chan has served as the interim director of District 1’s Family Resource Center, which is seen as an integral part of making the new diversity plan work. Families must apply for seats in the district’s elementary schools, which do not have attendance zones like other districts. The family center aims to arm families with more information about their options, in the hopes that they will consider schools they may not have previously.

“I think we’re all really passionate about this plan and we really want this to work,” Chan said. “Communication is the key, and being transparent with how we’re progressing with this work.”

more sleeping time

Jeffco schools will study pushing back high school start times

Wheat Ridge High School teacher, Stephanie Rossi, left, teaching during her sophomore AP U.S. History class September 25, 2014. (Photo By Andy Cross / The Denver Post)

Jeffco Public Schools will convene a study group this spring to look at whether high school students should start school later in the mornings.

“People started raising it to me when I started doing the listening tour as something they were interested in,” said Jeffco Superintendent Jason Glass. “We’re going to study it.”

Glass said plans call for a task force to meet about eight times over more than a year to come up with recommendations on whether the district should change high school start times, and if so, if it should be district-wide or only in some schools.

The group would need to consider the potential ripple effects of later high school start times, including needing to change transportation, possible costs to the district and the impact it could have on students’ opportunities for work, sports or other after-school activities.

The Cherry Creek and Greeley-Evans school districts moved their high school start times later in the morning this fall. Research has shown that teenagers need more sleep. It’s that research that Glass said many people cited in telling him that high school classes shouldn’t start so early.

District officials are tentatively scheduling a public meeting on February 12 to start the process. The task force would likely be created after that meeting based on people who show interest.

Glass said that if the group suggests the district push back start times, he would expect a decision before the start of the 2019-2020 school year.